As you deploy some form of Internet of Things within your business – perhaps to better understand your customer, offer more specialized features and services, or explicitly to cut your competition off at the pass– you should be thinking about how to get the most out of the new technology.
It’s almost a cliché that your business needs every advantage it can leverage to outperform the competition. On the technology front, there are a handful of emerging and maturing products and services that can help you differentiate yourself from the rest of your industry and in fact outperform them.
The retail universe is starting to resemble a science fiction movie; as technology evolves at a feverish pace, the presence of everything from delivery drones leaving warehouses to customer location beacons on the retail floor is changing what it means to sell products to consumers.
Can you predict your customers’ behavior? If you can, congratulations. That helps you better anticipate their needs and serve them better – which is good both for you, the retailer, and the people visiting your store.
Healthcare providers need ammunition to deliver better care at lower costs – and it’s no surprise that an array of connected devices – the Health Internet of Things, if you will – is leading that charge.
There’s a rebirth of high-end dining in many major cities, and seemingly every urban area has an abundance of choices including fast food, table service, home delivery services, and even meal kit businesses (liked Blue Apron and Dinnerly) to contend with. The bottom line: Every restaurant needs some sort of edge to poise themselves for success.
If there’s one thing that’s universally true, it’s that agile businesses flourish with changing times. This is certainly applicable to the self-storage industry, as any site owner or operator will tell you that renters aren’t interested in leaving their valuable property in the hands of anyone who doesn’t have the latest safety and security technologies in place.
There’s virtually no industry that can’t benefit from the IoT, making its growth potential exponential – especially as businesses see the ROI from pilot IoT programs in adjacent industries and decide to invest in it themselves.