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How MSPs Can Meet Rising Demand and Seize New Opportunities

Managed Service Provider employee looking at screen

While the industry appears poised for seemingly limitless growth, MSPs also need a hand in growing their business and remaining competitive without burning out.

- Globally, companies have grown more dependent on MSPs to help them stay ahead of a host of transformational trends and better manage their IT. Now in the hot seat, MSPs are managing an influx of demand while harvesting a field ripe with opportunity. So, what do MSPs need to keep up?

Top MSP Trends

The past few years have delivered unprecedented disruption for modern businesses. The COVID-19 pandemic, along with increased cybersecurity threats have pushed companies to rely on MSPs to bring a new level of expertise to operations.

The hybrid work model is here to stay, leaving remote workforce management at the top of the list for IT departments. IT teams continue to need effective ways to secure data, no matter the location of employees or the networks they are using. Meanwhile, IT teams themselves are often working remotely, at least part-time.

Cybersecurity threats have skyrocketed, particularly with the new landscape for attacks ushered in by the decentralization of cybersecurity frameworks as companies accommodate a remote workforce. Cybersecurity now ranks as a top focus for CEOs and CISOs.

This has increased the need for VPNs, remote desktop services, remote monitoring and management and mobile device management, giving a competitive advantage to MSPs offering remote workforce management services. And without better management of cybersecurity, experts fear implications will be wide-ranging, threatening the integrity of technology and even the ability to innovate.

That means security-centric MSPs can continue to position themselves to help clients who are struggling to re-engineer their networks and applications to support remote and hybrid access and play a more valuable role overall. MSPs are in the sweet spot if they offer cybersecurity monitoring and management (Security as a Service), endpoint protection and multi-factor authentication services, among other services.

Grabbing Ripe Opportunity

MSPs have become the secret weapon for companies looking to streamline processes and gain a competitive advantage through mastering cloud-based services. Supporting IT environments through physical devices for end users, application and software support, or maintaining a wide variety of network types are open areas of growing opportunity for MSPs.

Cloud-based solutions have largely won out over on-premises tech management. MSPs offer businesses direct access to a community of experts for a range of needs and provide companies with predictable costs. Businesses can avoid having to expand their IT staff and shield against IT department limits, whether bandwidth or skill-related.

And experts continue to see trends and new areas where MSPs can play a vital role. Gartner Inc. reports that it expects the worldwide IT services market to expand 8.6% to $1.3 trillion in 2022. MSPs will continue to consolidate while catering to business clients who are revamping their business models post-COVID, refocusing bandwidth and further embracing digital solutions.

In fact, digital transformation continues to be one of the most important trend adoptions for businesses – but they need support to get there. Emerging trends like co-innovation and co-creation, when a business seeks a partner to launch a product faster than they could on their own, also presents an open door for MSPs.

But, Who Helps the MSPs?

Poised for seemingly limitless growth, MSPs also need a hand in growing their business and remaining competitive.

Managing and monitoring remote devices seamlessly and effectively offers a sizable advantage and turning to a partner specializing in that service can ensure results for clients are always guaranteed.

The Canopy platform allows clients to centrally monitor, manage and control connected devices at scale. Canopy can improve and expand an MSPs’ capabilities, allowing the MSP to focus on other services or growing other business lines.

Canopy is a remote device operations software platform that helps system administrators simplify and automate the technology infrastructure that sits between their unattended device networks and their mission critical business applications. Canopy can be used to facilitate remote monitoring of equipment, business assets and even software. Plus, the same software can be used to facilitate remote resolution of common problems. Canopy also provides mobile device management, offering a single, consolidated overview of a mobile device landscape.

Specializing in connectivity for the security industry, the Canopy platform is a proven partner for keeping networks of security and surveillance systems up-to-date and running smoothly.

For MSPs looking to scale, Canopy has become a go-to resource and is continuing to enhance services to match industry demand.

Let us help you keep you client’s data secure while helping you easily manage remote devices and monitor software. Schedule a free demo today.


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